When putting a brand together, there are some obvious pieces and some not so obvious that go into the brand. By obvious I mean the pieces that you see everyday, to a certain extent they many be so subliminal that the consumer does not realise that they have been targeted by someone's brand.
The basics to think about are:
The not so obvious but still a major consideration
The basics to think about are:
- Name
- Colours
- Logo
- Sound
- Graphics
- Marketing pieces
- Website
- Blog
- Taglines used with logo
- Packaging
- Social Media
The not so obvious but still a major consideration
- My dress
- My personality
- Posing styles
- Editing technique
- Lighting technique
- Product lines
- Pricing